Friday, August 8, 2008

Socializing Social Media In India

Yesterday, projected to be a doomsday by astrologers by being 8-8-8, proved a boom for Indian blog fraternity, as we saw two renowned electronic media personalities making the foray into the blogsphere. I am talking about Punya Prasun Bajpai and Sheetal Rajput who entered into the world of social networking with their blogs. Their entry was well received by blogger fraternity and the response was warm and pleasing.

Though, by seeing involvement of, few people doubted it merely as a publicity, promotion & PR tool. I would like to use this post to share some thoughts from Nothing can be a better tool to put ourselves in the perspective than our vision statement, which states -

" Every person should have his/her own identity, and a right not only to earn name-fame but also be recognized as an individual entity. S/he should be not only a beneficiary of the new economics but also be connected with the global society.

As a creative group we feel the power of the Internet and social networking is yet to be fully explored and appreciated in India. People have yet to realize the immense potential and power of the Internet which in recent years has emerged as the most liberated platform for self- expression and creativity. In democratic societies like ours the Internet could be used as a powerful medium for ideological and propagandistic publicity and as a convenient vehicle for projecting socio-political ideas across the country. With this vision in mind is trying to provide space to every individual or company in the cyber world. "

As our vision statement suggests, we want to take Internet and social networking to the grass root level of India. In a country where Internet penetration is so low, technological difficulties are many and understanding of social networking is limited, we want to help people to overcome these challenges and project themselves onto the cyber world. I am also hoping that by this way, we will also be able to make a small contribution to the growth of social networking in India.

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